Highlights from Toy Fair New York 2025

After five years away, I’ve made my way back to Toy Fair New York to get a firsthand look at the freshest gaming merchandise about to hit the shelves. Why the lengthy hiatus, you ask? Well, let’s just say something quite significant threw a wrench into our plans five years back and kept us all from covering these events for a bit.

Now that I’m here, I’m diving deep into the exhibits to explore the latest gaming treasures, with a keen eye on all things Nintendo, of course. But don’t worry—there’s a range of other fascinating non-Nintendo goodies to discover too. So, gear up for a peek at some amazing merchandise featuring Mario, Pokémon, Donkey Kong, Zelda, Fire Emblem, Splatoon, and beyond!

(Note: This feature is still under construction! We’re actively working to upload more from various companies, so keep checking back for all the exciting details we’re bringing to you straight from the event.)

Here’s a quick look at the companies represented:

– Alliance Entertainment
– Bandai Namco
– Basic Fun! + Good Stuff
– Carrera Revell of Americas
– Clever Idiots
– Epoch Everlasting Play
– Jazwares
– Little Buddy
– Pyramid America
– TOMY